Providing a great real estate opportunity, a great place for people to play, a great place for people to live comfortably, with great access to transportation and airports is all part of what brings companies here.

When a major corporation is looking to open a new headquarters, or a national training facility, or an expansive office complex, location weighs heavily on its decision. However, there are a host of other factors that corporations look to when deciding where to move.

For companies doing business in Lake Nona—the 17-square-mile master-planned community in Orlando, Florida—location is just one of the many corporate-friendly perks of the area.

“I do think that developers like Tavistock are understanding that looking at a community from that multi-facet lens is a plus for businesses,” said Bill Mooney, executive vice president of Global Workplace Solution, CBRE. “Providing a great real estate opportunity, a great place for people to play, a great place for people to live comfortably, with great access to transportation and airports is all part of what brings companies here.”

The experience when we tour a new potential company in Lake Nona—we know right about the time during the tour when someone actually gets it. We can see it happen.

The key is to offer innovative, unparalleled technologies and business collaboration opportunities in a setting that’s convenient, employee-friendly and has a variety of price points. As a gigabit community with a strong focus on advanced technologies across health, performance and wellbeing, Lake Nona brings like-minded companies to their community to create a network of talent and collaboration.

“The experience when we tour a new potential company in Lake Nona—we know right about the time during the tour when someone actually gets it. We can see it happen,” said Ken DiScipio, senior vice president of Tavistock Development Company. “It’s really exciting to see some of the most powerful people in America visit and have a vision about how their company might work here. They just can’t wait to get to that next conversation to start putting ideas down on paper.”

To further explore how companies are attracted to Lake Nona, watch the video above with perspectives from Jim Zboril, president of Tavistock Development Company, Ken DiScipio and CBRE’s Bill Mooney.